Market Analyst with a digital focus

lundi 16 janvier 2017
Date limite
jeudi 2 mars 2017
Type de contrat
Temps de travail
Temps plein
for our Business Development Unit   Mission 

The Market Analyst initiates sales activities in the assigned regions based on the analysis and evaluation of market-specific data. He/she identifies opportunities and threats in sales (existing business, new business, online, groups), marketing and pricing and supports in driving all processes at the assigned regions/markets.



Analysis & Reporting (45%):

  • Monitoring, analysing, developing and adapting of reports, tools and workflows
  • Monitor SN sales channels performance/business development and initiate/coordinate commercial recommendations/adjustments in coordination with Sales Analysts
  • Contributing to the creation of sales promoting activities and monthly / weekly action plans through analysis of market specific data
  • Continuously monitoring, developing and adapting market- specific reports
  • Continuously evaluating market development (Competitor and partner monitoring)
  • Regular monitoring and evaluation of schedule quality including investing the potential for increasing capacity and new destinations.
  • Generating data for sales channel management and online push
  • Market specific and ad-hoc reporting/analysis
  • Distributing market and competitor information within the organisation

Commercial Strategy setting and execution (40%):

  • Contributing to the yearly planning and budgeting process (revenue, incentives, sales channels).
  • Ensuring a seamless flow of information and cooperation with all departments (interface between sales, marketing & pricing)
  • Identification of sales trends and development of appropriate sales strategies in coordination with Sales Analysts
  • Annual assessing of account manager portfolios (result of customer segmentation).
  • Monthly revenue forecasting
  • Monthly incentive forecasting (across all sales channels) in cooperation with account management and sales support

Miscellaneous (15%)

  • Contributing to the sales lead generation process (incl. use of BARACUDA)
  • Forwarding sales leads to the New Business Account Manager
  • Ensuring the quality of reference data in LHG databases
  • Distributing market and competitor information within the organisation
  • Keeping up-to-date with all technical developments regarding reporting tools
  • Working closely with and providing back-up for the Sales Analysts
  • Participating at sales/commercial meetings


  • Masters (preferably in quantitative studies eg; statistics, mathematics, economics etc)
  • >2 years professional experience preferred
  • Thorough affinity with web/digital environment
  • Good understanding of the aviation industry and their main performance indicators
  • Know-how of following sales tools preferred: MP @ WEB, SIRAX, LH MIDT tools, and other Sales tools, incl. CORONA, Amadeus, MS Excel, Access, PowerPoint, Outlook, Word etc.
  • Strong analytical skills and not afraid to think out of the box
  • Ability to work with numbers/figures
  • Ability to work and interact with people from all hierarchy levels
  • Strong communication and negotiation skills: both written and orally (English)
  • Proactive attitude
  • Assertiveness
  • Team player
  • Intercultural, customer-oriented
  • Not afraid to take initiative and able to work independently