Campaign Analyst (CRM) - Retail

Michael Page
mercredi 14 février 2018
Date limite
mercredi 14 mars 2018
Tran Kim Anh
Niveau d'expérience
2 à 5 ans d'expérience
Type de contrat
Temps de travail
Temps plein

The client, a leader on the Retail - Cosmetics industry, is looking for a Campaign Analyst (CRM) to join his team in Brussels.

Client Details

The Belgian company is one of leader on the Retail - Cosmetics industry. With more 30 years of experience, they are offering today a nice and challenging work environment.


The Campaign Analyst (CRM) - Retail will be in charge of the following tasks:

  • Propose a selection of customers for each defined campaign and validation with the signs, with test A / B, control group etc.
  • Run recurring campaigns
  • Track results throughout and after campaigns, and feedback. Advice on improvement tracks and next steps
  • Data management
  • Analysis of the different sources of enrichment (information declared, recorded, purchased, calculated, ...) and choice of the most adapted (and efficient) means
  • Development and maintenance of clear tables, graphs and KPIs
  • Present monthly reporting with 'call to action' in the CRM committee and continuous improvement
  • Encrypted analysis of business requests; proposal of campaigns and actions to be led by marketing
  • Monitoring & identification of trends in CRM and campaigning (online and offline), and recommendations
  • Advise marketing departments to optimize their campaigns
  • Study the market and the possibilities of evolution of the CMT


  • A Master in Marketing or Business Engineering
  • Between 2-5 years of experience in a similar position
  • Strong expertise in CRM campaign
  • Good knowledge of Excel
  • Excellent communication, analytical mind, organised, pro active
  • Fluent in French and Dutch

Job Offer

The salary package of the candidate, which includes a company car, will depend on the experience of the candidate.