Event & Digital Marketing Specialist

Recruteur
MODIS BELGIUM
Région
Diegem
Publication
mercredi 25 avril 2018
Date limite
vendredi 25 mai 2018
Réf
861EEXPE-BE
Contact
Caroline Legrand
Niveau d'expérience
0 à 2 ans d'expérience
Type de contrat
CDI
Temps de travail
Temps plein
LOCATION Diegem,1831 CONTRACT TYPE CDI Full Time (Contract Indefinite Duration) JOB CATEGORY ICT

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Event & Digital Marketing Specialist In today's hyper-connected, always-on world, brands are fighting for customers' attention. Cisco Marketing's vision is to be an innovative leader in real-time, personalized marketing and communication and we believe our opportunity to achieve this lies in creating unified, omni-channel digital and human experiences. We've thought long and hard about how we deliver upon our vision and quite simply, it starts with placing our customers at the heart of everything we do. Creating a customer experience that wows and delights our customers is our North Star and we are looking for outstanding marketers to help us realize our ambition. If you think you can help Cisco stand out from the rest of the IT crowd and the thought of transforming the way the world lives, works, learns and plays excites you, then we want to hear from you! Cisco Belux Marketing's team is made of a country marketing manager responsible for the overall marketing strategy and execution, and 2 partner marketing managers (PMM) responsible for all marketing activities organized together with the Cisco partners. We are now looking for an event & digital marketing specialist to join and strengthen the team. You will be responsible for managing the events that Cisco is organizing towards its 2 audiences: the end-customers and the partners. You will also contribute to the execution of the marketing strategy, including digital and traditional channels. Your objective will be to increase the customer engagement of our different audiences and to identify new opportunities to deepen engagement and expansion with existing customers. Come join the fun! Organisation description:

In today's hyper-connected, always-on world, brands are fighting for customers' attention. Cisco Marketing's vision is to be an innovative leader in real-time, personalized marketing and communication and we believe our opportunity to achieve this lies in creating unified, omni-channel digital and human experiences. We've thought long and hard about how we deliver upon our vision and quite simply, it starts with placing our customers at the heart of everything we do. Creating a customer experience that wows and delights our customers is our North Star and we are looking for outstanding marketers to help us realize our ambition. If you think you can help Cisco stand out from the rest of the IT crowd and the thought of transforming the way the world lives, works, learns and plays excites you, then we want to hear from you! Cisco Belux Marketing's team is made of a country marketing manager responsible for the overall marketing strategy and execution, and 2 partner marketing managers (PMM) responsible for all marketing activities organized together with the Cisco partners. We are now looking for an event & digital marketing specialist to join and strengthen the team. You will be responsible for managing the events that Cisco is organizing towards its 2 audiences: the end-customers and the partners. You will also contribute to the execution of the marketing strategy, including digital and traditional channels. Your objective will be to increase the customer engagement of our different audiences and to identify new opportunities to deepen engagement and expansion with existing customers. Come join the fun!

Job description:

The Event & Digital Marketing Specialist is responsible for bringing the Cisco value proposition and brand promise to life in innovative ways through online and offline channels. You will drive a deeper customer engagement and experience between Cisco and our customers, mainly towards events.

  • Understand and align with the local marketing strategy and objectives, and ensure activity aligns to global and regional marketing plans.
  • Collaborate with the different Technology Leads to organize the best in class end-customer events and partner events: landing page, registration page, venue, catering, follow-up of opportunities after the events, event debriefing, reporting....
  • Support the country marketing manager with offline and online activities: update the local Cisco.com web site to reflect priorities, publish posts on our different social media networks, follow-up the digital campaigns with the regional team, understand the lead management process and follow-up on the leads generated from marketing activities, optimize our SEO performance, initiate the launch of an advocacy marketing program, develop actionable insights from the different reporting sources…
Profile:

Bachelor or Master degree in Marketing, Business, Communication or equivalent industry experience Proven experience in events organization - min 1-2 years. Digital native and Social Media activist Ability to synthesize results and develop actionable insights to provide recommendations Knowledge of event organization tools e.g. Cvent or Eventtouch is a plus Knowledge of Marketing Automation tools e.g. Oracle Eloqua is a plus Excellent project management skills Strong collaboration skills Strong verbal and written communication skills Fluent in English is a must, plus French or Dutch (written and spoken)

Offer:

Being part of a prestigious key player in the IT Industry. Growth opportunities.

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