Data Analyst

Rossel Interactive Media is the IT exploitation's company of the Rossel Group. la société d’exploitation informatique du Groupe Rossel. The purpose of this team is to ensure a good information system management of all the Group's entities. Today, We are looking for someone to take reponsibility in a transversal position and to work closely with Rossel Advertising, the leading advirtising company in Belgium.

 

Responsibilities and Duties

  • You understand data’s structuration and their origins
  • You collect the data from the Data Management Platform and You organize it according to the business needs of the Sales team and the Marketing and Data Management’s team.
  • You create traits and segments in the DMP to support new campaign requests
  • You monitor segment sizes for all segments actively part of a digital campaign and monitors match rates with activation/media buying platforms, ensuring that high quality segment data is continually delivered throughout the campaign
  • You support business users in the usage of campaign and audience data through recommendations and ongoing day-to-day support

Profile

  • You have strong analytical skills including knowledge of SQL & Python 
  • You are business oriented and a customer facing on explaining the ability & creativity with data to advertisers
  • You are tasked to analyse & create audiences & to get insights on what the data shows
  • You are Close to Adops to understand technics & translate into trackable insights

          –  e.g. Header Bidding

  • You are Close to Sales to use insights towards leads & customers

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