Head of Retail Category Development Benelux

Michael Page
jeudi 21 mars 2019
Date limite
dimanche 21 avril 2019
Florence van den Berghe
FMCG, Non-Food
Niveau d'expérience
5 à 10 ans d'expérience
Type de contrat
Temps de travail
Temps plein

Category Management


Client Details

My client is one of the most global players amongst the world's leading consumer goods companies. The company clearly focuses on the development of its business in 5 major categories: oral care, personal care, household cleaning, fabric softeners and pet nutrition.

The business in the Benelux is growing. Distribution is available within Food, Drug, Pharma and Online.

Today, they have a vacancy for a key role within Benelux (location Weesp or Brussels).


As a Teamleader Retail Category Development & Retail Environment Management Benelux you are the expert in the field of shopper, customer and category projects. You take the lead on large (cross-category) category projects, both internal and external. You take the expert role and coach your colleagues to place category management / retail- and shopper thinking as strong as possible in the organization. You work in multidisciplinary category teams (including marketing, logistics and finance) and work closely together with colleagues in Customer Development (Sales). You have contacts with the regional and European offices. You are regularly visiting customers. You report to the Retail Marketing Team Leader based in Weesp or Brussels..

  • Will lead the Retail Category Development & Retail Environment Team Benelux (team of 4)
  • Responsible for championing the RCD deployment within the organization, and demonstrates enhanced capabilities working collaboratively with customers. Plays an integral role in disseminating Category knowledge and in driving retail category focus within the commercial teams.
  • The role requires a strong understanding of the shoppers in different retail environments (RE's) across categories and identification of the category business challenges at a RE level and that of (priority) customers
  • The RCD Manager will develop and deliver shelf and assortment solutions (eg. shelf recommendations) for our customers promoting cross-functional collaboration to address retailer's category opportunities
  • The Senior RCD manager will work with Customer Development and Retail Marketing to ensure alignment and execution against the category and brand strategies by coordinating the RCD process with customers and providing the tools required defining and deploying the 5Ps and shoppers solutions for the category.


You are an experienced Trade Marketeer / Category Manager / Customer Developer with a minimum of 5 years of work experience.

Ideally you combine your category management experience with sales experience.

Analytically strong, experienced with data analysis, commercially and practically oriented and result-driven.

You know how to translate business challenges into creative, practical and customer-oriented plans.

You are confident, persuasive and master excellent communication skills.

A true people person connecting easily with others in different settings.

Able to take on the role of "change agent": to place category management at the highest level in the organization and to lead a team of 4 highly skilled professionals.

  • Language: English, preferably: Dutch and/or French
  • Education: University Degree


  • 5-8 year(s) experience in a Customer Development, Category Management and/or Trade Marketing role with a minimum of 4 years in core Category Management
  • Experience in leading a (smaller) team
  • Good knowledge & understanding of FMCG industry and Benelux Retail, including Online channel
  • Required competencies:
  • Proven leadership to drive the RCD process in order to build the thought leadership within the commercial teams of Colgate Palmolive Benelux and lead the RCD team
  • Analytical experience to conduct deep category assessments and identify category opportunities
  • Business & Shopper knowledge to understand category and brand strategies
  • Engaging storyteller: proven ability to conduct customers presentations and business reviews
  • Able to lead the cross-functional collaboration among Retail Marketing & Customer Development to develop and implement the RCD recommended solutions
  • Work with the insight community to identify the shopper opportunities and answer the questions related to the identified business challenges
  • Able to prioritize customers in alignment with RM team leader and CDT to provide RCD services
  • Financial knowledge (P&L) to recommend initiatives that brings financial results and understanding the impact on the business and ROI

Job Offer

The company is a professional and ambitious organization with plenty of room for personal development and training.

Organizational culture : external customer focus, fast and decisive, positive mindset, winning mood.

Continued growth function, both in the Benelux and internationally.

Willingness to travel (on average 2 days a week in Brussels or Weesp, depending on the home location).

Competitive salary package in line with your level of expertise