DIGITAL CONTENT MARKETER

Tom&Co is the Belgian market leader and an international player in the pet retail. Recently independent, Tom&Co is looking to build a new and dynamic company.

Our target is to become one of the most attractive and innovative retailers for Animal Care in Europe.

In order to achieve this ambition, we are building new teams with complementary functions. The following position is currently vacant:

DIGITAL CONTENT MARKETER

Job summary :

The Digital Content Marketer is responsible for the full content of webshop : updates, maintenance, relevancy,…

Your responsibilities :

• Make sure the content of the webshop stays up to date and remains relevant
• Update all sections of the webshop including homepage, category pages or any other page on the platform
• Be a key user of the systems in place and understand it’s possibilities in terms of content management
• Ensure accurate product information for each category and know how to prioritize your efforts using the 20/80-rule  
• Monitor automatic product information import flows coming from external sources  
• Proactively enrich product information with extra content in order to increase conversion
• Work with the marketing team to plan and execute the (digital) marketing campaigns
• Create campaign landing pages using a set of available components such as visuals, copy, product listers, etc…
• Execute the content marketing calendar to ensure new/updated content throughout the entire year
• Make use of creative skills to find interesting ways to present product information, make lists and to generate new ideas 
• Write appealing web copy that converts and collaborate with other content producers to ensure brand consistency, tone of voice and quality
• Target high traffic keywords and identify trending topics and subsequently create articles (accompanied by product listers) around them
• Create visuals (e.g. banners) in Adobe Photoshop based on existing material that will be used on webpages
• Optimize content for search engines; both on-page & technical SEO 
• Carry out quality assurance checks on content and product information
• Keep up to date with industry best practices and monitor content activities of competitor websites
• Translate website analytics into actionable recommendations to improve user experience and increase online conversions

Your profile :

• Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administration.
• Minimum 3 years’ experience in a similar position.
• Experience working within a content management system
• Commercial drive to manage and optimize content in order to increase conversion 
• A strong interest in the products & categories that we sell 
• Owns good organizational skills and has the ability to meet deadlines
• Preferably experience in search engine optimization
• Knowledge about working with Adobe Photoshop or is interested to acquire basic knowledge
• Excellent copywriting and editing skills
• Collaborative and team-oriented 
• Strong analytical skills coupled with project management and planning skills.
• Excellent written and verbal communication skills Dutch/French – French/Dutch
• Pro-active and a real problem solver

We offer :

• A competitive salary package
• 6 ADV days + 1 extra holiday day
• Meal vouchers of 8€
• Pension insurance
• Full DKV insurance (hospitalization, dental and ambulant coverage)
• Flexible working hours with 1 day home office
• Extra 13th month and paid holiday
• Car with fuel card

Contact :

Please send your CV and motivation letter to Rutten Christelle HR Manager BELUX France -  via button POSTULER  – Mention job code CRMMANAGER