Offre d'emploi : Brand Manager - New categories & Digital - OTC - Pharma

Recruteur
Michael Page
Région
Louvain-La-Neuve
Salaire
Negotiable
Publication
jeudi 13 janvier 2022
Date limite
dimanche 27 février 2022
Réf
JN -122021-4554068
Contact
Charles Jean
Niveau d'expérience
2 à 5 ans d'expérience
Type de contrat
CDI
Temps de travail
Temps plein
  • Part of the Marketing team.
  • Strategic and operational Marketing activities responsibilities for New categories
  • Development of the digital strategy

Client Details

Our client is one of the market leader within the OTC field of the pharmaceutical industry. With top of mind brands & products, they are currently aiming to develop their marketing team by adding a new Brand Manager that will focus on the future & new categories of the organisation.

Description

As the successful Brand Manager - New categories & Digital - OTC - you will have the following responsibilities:

    • Preparation and implementation of the marketing plan- & business planning

    • Management of all the marketing activities on the assigned portfolio

    • Management of the yearly marketing budget to split between the different activities.

    • Improves marketing effectiveness by developing efficient and creative omnichannel marketing campaigns.

    • Develop & implement a digital strategy for the company in collaboration with the Marketing Manager.

    • Maintains a high level of product & market knowledge.
    • Monitor & analyse the competitive situation, market trends and broader environment.

    • Set up promotional campaign & future collaboration with distributors.

    • Develop marketing tool for POS & sales team on the filed.

    • Manage the new product launches to reach the expected market targets.

    • Prepare briefing, coordinate, and follow-up with external agencies to develop marketing material, (and others, if relevant)

    • Work closely with the field force to gain insights on how to best support them in their sales journey and identify/test marketing ideas

    • Support the management team in coordinating marketing activities (e.g. Cycle Meeting preparation, business reviews, …)

  • Closely monitor and follow-up investments providing updates for financial forecasting

  • Establishes strong working relationships with key internal stakeholders (Regulatory affairs, sales, finance, etc.)

Profile

As the successful Brand Manager - New categories & Digital - OTC - you will have the following requirements:

  • Bachelor or Master in Business Management - or equivalent by experience

  • Previous proven experience in marketing within the FMCG or the Pharmaceutical field (OTC)

  • Strong experience in digital marketing project

  • Capacity to thing outside of the box to bring new potential field of development for the marketing team.

  • Ability to collaborate at all levels of the organization and business oriented.

  • Good analytical mindset - ability to drive project based on data

  • Result oriented with strong team spirit

  • Knowledge of pharmaceutical Belgian field is a strong asset

  • Autonomous, proactive, dynamic, can do attitude

  • Excellent knowledge of Excel and PowerPoint

  • Fluent in Dutch, English, and French is mandatory

Job Offer

As the successful Brand Manager - New categories & Digital - OTC - you will:

  • Have an attractive complete salary package in line with your experience (Base salary, Company car, Bonus system, Net allowances, Meal Vouchers, Insurances, etc.)
  • join a dynamic & fast growing team
  • work closely with expert of their field
  • Evolve in an organization that values people and make them grow further