Business Analyst CRM

• Good experience in CRM
• Analytical, think strategically and happy to be involved in the day-to-day operations

Client Details

The company is well-known in the fashion and cosmetics industries. With Their collective passion for elegance and innovation makes this company a real leader in their field. They are in Brussels and looking for a Business Analyst CRM to extend their marketing team.

Description

As a Business Analyst CRM you will adapt the regional strategy to local consumers' needs, work hands-on with our CRM platform to build consumer journeys, and be the driver of CRM excellence in Affiliate.

Implementation of CRM Strategy for the brands

• Assess local fit with regional guidelines, working closely with brand and online teams
• Oversee Trigger campaign strategy and roll-out
• Adapt and build local consumer journeys
• Feel comfortable making basic edits on email HTML
• Defining and building customer target/segment
• Create templates for ad-hoc campaigns as needed

Become the internal expert on CRM Platform

• Analyze CRM dashboards and other reports to identify trends and opportunities
• Drive tests, share insights across brands to increase the speed of learning, and transform insights into action
• Lead data acquisition and retention strategy
• Optimize CRM channel mix and adapt based on commercial objectives and consumer journey
• Act as a link between key stakeholders- regional and local brand teams, regional CRM teams, online teams, creative agencies
• Advise on CRM strategy and best practices to other teams in the Affiliate
• Ensure GDPR compliance with consumer requests
• Advocate for omnichannel, consumer-centric approach

Profile

The Business Analyst CRM will have the following profile:

• Excellent level of English, ideally with some ability in French and/or Dutch
• Bachelor's degree
• 2-3 years of operational experience with CRM platforms (ideally Braze)
• Able to juggle different projects at the same time
• Team spirit and out-of-the-box thinking
• Curious and enjoy analytics
• Able to both think strategically and happy to be involved in the day-to-day operations
• Self-starter, able to work autonomously

Job Offer

The company offers:

• A competitive salary package with multiple benefits
• A well-being environment
• Possibility to work from home
• An open and approachable atmosphere
• The opportunity to bring your own ideas