Offre d'emploi : Brand and Product Marketing Manager - Sustainable food company

Recruteur
Michael Page
Région
Liège
Salaire
Negotiable
Publication
lundi 9 mai 2022
Date limite
jeudi 23 juin 2022
Réf
JN -052022-5599136
Contact
Kim-Anh Tran
Niveau d'expérience
5 à 10 ans d'expérience
Type de contrat
CDI
Temps de travail
Temps plein

The client is looking for a Brand and Marketing Manager - Sustainable food company to join his team.

Client Details

As a committed organic food company, we conceive, produce, and commercialise gourmet, healthy, and organic products. We source our products directly from our own organic farm or from selected producers.

Our company has a triple mission:

  • offer generous and subtle products to delight our customers. Taste is #1 priority;
  • guarantee a natural and healthy product in the respect of the environment;
  • establish sustainable and respectful relationships with our partners.

Our food company belongs to a family investment company that supports sustainable projects, especially in the field of agriculture and food.

We believe that excellence in marketing and in product is the key to success. Therefore, we are looking for an experienced Brand and Product Marketing Manager in order to design new brands, re-position an existing brand and review our product lines.

You will manage three brands, mainly distributed in delicatessens and organic shops, in Belgium and abroad.

Description

It is your challenge to build our brands in the broadest sense. You will realize state of the art marketing and branding projects across various countries and channels.

You will be responsible for all marketing activities and will report to the group CEO.

  • You develop a vision for high quality food product that are excellent in taste, healthy for people and helping our Planet;
  • You participate in the creation of new brands;
  • You are the guardian of the brand and you continue to build on it;
  • You develop Market Strategies based on customer, market and competition analysis to best position the products;
  • You participate in the identification of new products to extend the product line and define launching plan in cooperation with the different stakeholders;
  • You formulate and realize the strategic brand policy;
  • You analyze sales data and channel information and then create plans to improve product line sales;
  • You create compelling campaigns;
  • You regularly test brands and measure results of campaigns;
  • You coordinate the work with marketing agencies;
  • You are responsible for the messaging and design of our products.

Profile

  • + 5 years experience as Brand Manager or Product Marketing in the food sector and/or a high quality segment;
  • Experience as Art Director or copywriter is a plus;
  • You are creative and drastically open minded;
  • You have a natural feeling for what fits to a brand and what not;
  • You are strategic and assure that we launch the right product according to customer and competition analysis;
  • You are an excellent communicator, both in writing and verbal;
  • You are fluent in French and English;
  • You are autonomous and results oriented;
  • You have successfully positioned and launched differentiated products that meet and exceed business objectives;
  • Working for a committed company is part of your professional goals.

Job Offer

  • An attractive remuneration in line with your responsibilities.
  • Joining a team of highly competent and passionate individuals sharing the common goal of providing high quality food products.
  • This is a unique opportunity to participate in new brand definition from A to Z.
  • Start up environment.
  • Flexibility at work.