Sr. Brand Manager - Pharmaceutical - OTC

• Brand Manager - Pharmaceutical Industry - OTC - Focus on Pain portfolio
• Strategic and operational Marketing activities for the most important category in the OTC market.

Client Details

Our client is a market leader in the field of OTC in the pharmaceutical industry. The company is historically specialized in pain management and self-medication.

In order to sustain their growth in the Belux region, they are currently looking for a new Sr Brand Manager - Pain - Pharmaceutical - OTC - to join their Marketing division.

Description

As the successful Sr Brand Manager - Pain - Pharmaceutical - OTC - you will have the following responsibilities:

• Lead the development and execution of the assigned category - Pain - to drive and support the business in the Belux region.
  
  
• Development and implement the marketing strategy to support achieving the financial targets as well as the set marketing Key Business Objectives.
  
  
• Prepare and implement the marketing plan- & business planning
  
  
• Manage all the marketing activities on the assigned portfolio
  
  
• Manage of the yearly marketing budget to split between the different
  
  
• Develop & implement a media strategy for the category: HCP & DTC
  
  
• Improve marketing effectiveness by developing efficient and creative omnichannel marketing campaigns.
  
  
• Maintain a high level of product & market knowledge.
  
  
• Monitor competitive situation, Provide information on performance, key competitors, market dynamics, pricing impact and customer/patient needs in preparation of key business reviews and management and/or regional ad-hoc requests
  
  
• Set up promotional campaign & future collaboration with distributors
  
  
• Develop marketing tool for POS & sales team on the filed
  
  
• Manage the new product launches to reach the expected market
  
  
• Prepare briefing, coordinate, and follow-up with external agencies to develop marketing material, (and others, if relevant)
  
  
• Accompany the field force in the field to gain insights on how to best support them in their sales journey and identify/test marketing ideas
  
  
• Closely monitor and follow-up investments providing updates for financial forecasting
  
  

Profile

As the successful Sr Brand Manager - Pain - Pharmaceutical - OTC - you will have the following requirements:

• At least a Master's degree in business or Marketing or degree in Life Sciences - or equivalent by experience
  
  
• At least 5 years of previous proven experience in the field of marketing within the Pharmaceutical sector (OTC and/or RX)

• Strong HCP experience and digital marketing project (Omnichannel)
  
  
• Capacity to thing outside of the box to bring new potential field of development for the marketing team.
  
  
• Ability to collaborate at all levels of the organization and business
  
  
• Good analytical mindset - ability to drive project based on data
  
  
• Result oriented with strong team spirit
  
  
• Knowledge of pharmaceutical Belgian field
  
  
• Autonomous, proactive, dynamic, can do attitude
  
  
• Excellent knowledge of MS Office
  
  
• Fluent in Dutch, French & English is mandatory

Job Offer

As the successful Sr Brand Manager - Pain - Pharmaceutical - OTC - you will:

• Have an attractive complete salary package in line with your experience - with all the belgian extra legal advantages (Company car, insurances, net allowances, Bonus system, Insurances, etc.)
  
  
• Join a fast growing & dynamic company willing to change the field of Healthcare in Belux & in EU
  
  
• Be part of a long term project within a driven Marketing team