CRM Specialist - Consumer Services Sector

The client is looking for a CRM Specialist - Consumer Services Sector to join his team in Brussels.

Client Details

Our client is a non-profit organization promoting consumer rights.

Well known in Belgium, the company is in the process of digitization. In this context, they are looking for a CRM Specialist to join the CRM & Loyalty team.

Description

The CRM Specialist will be in charge of the following responsibilities :

• Advise and help evolving the strategy and execution to drive customer loyalty, meaningful engagement with our customer base, and create a best-in-class retention program
• Working hand in hand with the local marketing and editorial teams across our organization
• Support the roll out of the new Salesforce platform together with Business Technology (BT) and the external integrator to ensure we successfully implement according to timeline and budget
• You will be responsible for the increased drive of customer engagement and loyalty
• Driving a view of the customer's experience and interactions with the company, ensuring that communication is optimized in a holistic and customer-centric fashion
• Owning the development and execution of data-driven, customer-centric, test-and-learn culture through use and advocacy of Salesforce, reporting & analytics, while driving new cross-channel CRM strategy, innovation and programs across all customer touch points
• Supporting in developing customer processes, based on data insights and customer lifecycle, and have a good understanding of what drives customer lifetime
• Ensuring best practices and optimal operational performance with proper CRM, engagement, personalization and measurement tools in place to deliver annual business goals and KPI's
• You will work closely with departments to ensure the CRM works effectively for all aspects of the company

Profile

• You have minimum 3 years of experience with CRM, lifecycle marketing, digital marketing and multi-channel programs
• You are passionate about CRM business transformation and customer engagement
• You are familiar with various campaign measurement approaches, Customer Lifetime Value modeling and application
• You have excellent written and verbal communication skills
• You can prioritize, multitask and you can work under shifting deadlines in a fast-paced environment gives you energy
• Experience working with CRM technologies such as Salesforce is a plus
• You are fluent in English. French or Dutch is a plus

Job Offer

• A competitive salary package, fringe benefits (meal vouchers, insurances,...)
• A high degree of task variety and the opportunity to be part of a changing environment and the implementation of a new platform
• Flexibility for homeworking
• A pleasant work atmosphere